The new digital normal raises an old dilemma, which should no longer exist.
By working with digital technology, I study a lot about artificial intelligence. However, in the relationship between B2B Ecommerce and Commercial Representatives, there is a great consensus.
Because after more than 20 years as a commercial manager, at the moment I don't believe in this commercial modality without the human value of a good salesperson. For this reason, humanization through remote communication will continue to keep these professionals working as super salespeople and powerful marketing agents.